Why Open a business in Novi, MI

Novi offers a powerful combination of location, affluence, infrastructure, and community support, making it one of the top cities in Southeast Michigan for entrepreneurs and growing companies. Located at the crossroads of major highways like I‑96, I‑275, and M‑5, Novi provides unmatched accessibility to Detroit, Ann Arbor, Lansing, and the broader Midwest. This strategic placement makes it ideal for businesses that rely on regional reach—whether you’re in logistics, retail, professional services, or manufacturing.

The city’s strong economic foundation is supported by a blend of local businesses, national retailers, and international corporations—particularly in automotive technology, healthcare, and advanced manufacturing. Novi is home to over 200 foreign-owned businesses and continues to attract global investment, creating a dynamic and globally connected economy.

With a highly educated and affluent population, Novi businesses benefit from a skilled workforce and a customer base with substantial purchasing power. The median household income is significantly higher than the national average, making it a favorable environment for high-end goods, professional services, and innovative startups.

Novi also supports business growth through proactive city planning, development incentives, and strong public-private partnerships. Entrepreneurs can take advantage of property tax abatements, state-backed grants, and an overall streamlined approach to development.

The city’s quality of life is another major asset. Novi is known for its excellent schools, safe neighborhoods, vibrant cultural scene, and numerous parks and recreation options. It’s a community where both residents and business owners want to stay long-term.

In short, starting a business in Novi means positioning yourself in a prosperous, forward-looking city with the infrastructure, workforce, and community support to help your business succeed and scale.